17seconds has joined forces with geniant to shape a future of exceptional experiences.

17seconds is a product design & innovation agency

We partner with you to create best-in-class, innovative products, platforms and services. We explore the implications of future trends on your business and identify new opportunities. We implement programs necessary to activate your digital strategy and ultimately, design and develop a product or service that wins in the marketplace.


Case Study: Rogers

We collaborated with Rogers to spearhead a redesign of the company’s customer-facing online properties. We implemented new design thinking methodologies, introduced a program of customer journey transformation workshops, and built a state-of-the-art design system to ensure consistency and efficiency in the development process.


Financial Services Expertise

For over 20 years, the 17seconds team has designed digital experiences for highly recognized Fortune 500 Financial Services firms and Fintech startups. Our projects have included complex wealth management applications, retail and institutional trading platforms, savings and budgeting tools, innovative money movement experiences, as well as financial products targeted at millennials and teens.

Previously, our leadership ran Spring Studio, a design agency acquired by the global bank BBVA to seed their design organization and rapidly accelerate the digital transformation of the bank.

Let our experience be your advantage

Designing for Success

An experienced team of design and transformation leaders, we have been creating exceptional product and service experiences that offer real solutions to complex business problems for over 20 years. Our services are designed to deliver you business success.



  • Product & Design Strategy

  • Digital Transformation

  • Futurecasting

  • Journey Mapping

  • Innovation Strategy



  • Evaluative UX Research

  • Ethnographic Research

  • Secondary Research

  • Field Research

  • Longitudinal Research



  • Product Design

  • Product Concepts

  • Visual Design

  • Interaction Design

  • Design Systems & Frameworks

“17 seconds of pure thought is the ignition point of manifesting. If you hold a thought for 17 seconds, you set in motion that manifestation.”

— Abraham Hicks

Get in touch

(415) 237-0040

575 Market Street, 5th fl.
San Francisco, CA 94105